Aldi claims ‘cheapest supermarket’ crown as cost-of-living woes soar
Posted On May 10, 2022
Aldi Australia has proclaimed itself as the cheapest supermarket in the country as many consumers struggle with the soaring cost of groceries.
The German discount grocer released its 2022 Price Report this morning, which found that shoppers on average saved 15.6 per cent on a basket of goods compared to its competitors.
The report, which used data analysed by big four accounting firm PwC, claimed that Australian families can save $1555 a year by switching to Aldi.
Aldi’s managing director Oliver Bongardt said the grocer was well aware of the budgetary strains currently facing Aussie families.
“This report confirms that the prices of groceries have never been more important to Australian shoppers,” Bongardt said.
“Our message is clear – we don’t want to see Aussies cutting down on meat or other loved items because they are now considered a luxury.
“We know inflationary pressure is real, but this research shows in black-and-white that by making the switch to ALDI, there are real savings available.”
Additional research, commissioned by Aldi and undertaken by YouGov, found that when broken down by category, Australians most worried about grocery costs second only to petrol prices.
Of the 1039 shoppers surveyed, two-thirds said they had felt financial pressure in the past year and as many as one in three stated that they were worse-off financially than they were the same time last year.
The increased focus on the cost of groceries comes as many Australians grapple with the highest inflation since the introduction of the GST in 2000.
Recent data from the Australian Bureau of Statistics showed that soaring household expenses were hurting those who rely on the age pension the most.
Over the last twelve months living costs for age pensioner households have risen by 4.9 per cent, driven largely by soaring ticket prices of groceries.
Head of prices statistics at the ABS, Michelle Marquardt said living costs for age pensioner households were particularly impacted by supermarket price changes, as grocery food items make up a higher proportion of overall expenditure for age pensioner households compared to others.
“These households were also more affected by increases in housing costs, as they have relatively higher expenditure levels on utilities, maintenance and repair, and property rates,” Marquardt said.
“Automotive fuel and food prices contributed to higher living costs for all Australian households, with fuel prices increasing by around 35 per cent and food prices rising by more than four per cent in the past 12 months.”
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