Three things to watch out for in the final week of the campaign
Posted On May 14, 2022
Both leadership hopefuls will be putting themselves out there even more in the dying days of the campaign.
But what else can we expect from the final sprint to the finish line?
If Scott Morrison and Anthony Albanese were flying commercially rather than on VIP RAAF jets, they’d be racking up the frequent flyer points in the coming days.
The leaders will pick up the pace of events as they criss-cross the country, singing the praises of candidates in marginal electorates.
Their travel schedule will be a moving feast, guided by internal polling.
If the leaders’ teams catch a whiff of the political tide turning their way in a particular seat, right on cue, the planes will be headed to that destination.
Likewise, if polling shows a party in trouble in a seat it needs to hold, it’ll likely trigger a last-ditch effort to snag vital votes.
In the last few weeks, the release of sky-high inflation figures and an interest rate rise have turned the campaign on its head.
But the big economic news isn’t over yet.
On Tuesday, the wage price index will be published, showing how much movement – if any – there’s been on growing pay packets.
If the increase is minimal, Labor will use it to highlight its argument that many people are going backwards in real terms, given the rising cost of living.
Then on Thursday, unemployment data will be released.
The most recent figure was four per cent and the government will be hoping this month, it has a three in front of it, because that would boost the Coalition’s economic pitch.
A truckload of political ads
If you’re sick of the recent avalanche of political ads, be prepared: it’s about to get worse in the next few days.
Labor and the Coalition are launching a multi-million dollar advertising blitz, an 11th hour attempt to get their positive messages out there, and attack their opponents.
Some of the more notable campaign ads include the Liberal Party’s spin-off movie trailer for Avengers, titled “The Amateurs”.
While both parties have released bizarre attack ads featuring a likeness of Lord of the Rings character, Gollum.
And who could forget the ultra-ambitious United Australia Party newspaper ads featuring Craig Kelly, with the headline “Australia’s next Prime Minister”.
Most Australians will be relieved when the election advertising blackout kicks in on Thursday, but that only applies to TV and radio, so your news feeds may still be bombarded until polling day.